
The 1-in-7 Problem: Why Most Growth Strategies Don't Actually Work
McKinsey found only 1 in 7 companies outperforms the market. Data from Conway's Law, ad fraud trends, and neuromarketing suggests why - and it's not what most strategy decks claim.

We build products that help businesses and consumers make better decisions, applying behavioral science where the stakes are highest.
About
Smart Technology Investments is a product studio and research lab that applies data science, behavioral economics, and reinforcement learning to real world problems.
Our research produces open-source tools for applied science. Our products turn complex decisions into structured, data-backed choices. Each one targets a domain where better information changes the outcome.
We build the analysis. You make the call.
What We Build
The data already exists. It is just buried across ten tabs, three PDFs, and a spreadsheet nobody updates. We pull it together, run the math, and hand you a clear answer.
Most brand partnerships are built on vibes and a shared slide deck. We use data to find the right partners, structure the deal, and measure whether it actually worked.
People do not fail at decisions because they lack information. They fail because the information is presented in a way their brain was not built to process. We fix that.
Research Institute
Open-source simulation platforms for reinforcement learning in scientific applications. Every project ships reproducible code, a PyPI package, and a peer-reviewed paper.
Products
Each product targets a specific domain where better data changes the outcome. We build the analysis. You make the call.

DriveDecision
True 5-year vehicle cost comparison
Live
More in development
New decision products across consumer and business domains
Coming soon
Coming soon
We focus on decisions where the data exists but is not accessible. The information is out there. It is just buried, fragmented, or hard to compare.
We apply behavioral economics to product design. People do not make bad decisions because they are uninformed. They make them because the information is presented badly.
We build tools, not services. Our products give you the analysis directly so you can make the call on your own terms.
Who This Is For
Consumers making expensive purchases with incomplete data. Brands looking for data-driven partnership strategy. Businesses that need internal tools built around how people actually decide. Teams that want the full picture before committing resources.
You have a decision to make. You need the data to make it well.
Explore our products or get in touch about partnership strategy.
Insights
Research, behavioral economics, and data analysis applied to the decisions that matter. From reinforcement learning breakthroughs to consumer choice architecture.