
Amazon's OpenAI Deal and the Behavioral Bias Making AI Invisibility Lethal for Brands
Between April and August, ads served per user per hour on ChatGPT grew 163%. Amazon's new DSP integration with OpenAI is a response to that number, but the strategy behind it runs deeper than ad spend. A behavioral economics concept called UnAvailability Bias explains why absence from AI results now costs brands more than absence from Google ever did.










