
The Category Benchmark Trap: Why the Neuroscience Behind Premium Pricing Won't Survive Agentic AI
The Stanford/Caltech wine study proved that price signals literally alter brain pleasure — your brain experiences more quality when it expects more quality. Brands have built premium positioning on this mechanism for decades. But agentic AI is about to strip that mechanism out of the purchase decision, and the brands most at risk are the ones that never built emotional equity independently of their price point.





