We build products that help businesses and consumers make better decisions, applying behavioral science where the stakes are highest.
About
Smart Technology Investments is a product studio that applies data science and behavioral economics to real world decision making.
We build for both businesses and consumers. Each product targets a specific decision where the data exists but is not accessible, and better information changes the outcome.
We build the analysis. You make the call.
What We Build
Products that aggregate data from multiple sources, run the analysis, and present clear comparisons. We turn complex decisions into structured, data backed choices.
We design and ship products iteratively, for both businesses and consumers. Each product targets a specific decision where better data changes the outcome.
Every product we build is grounded in how people actually process information and make decisions. We design around cognitive biases, not against them.
Product
DriveDecision calculates the true 5 year cost of any vehicle, including depreciation, insurance, maintenance, and fuel, so you can compare what matters before you commit.
We focus on decisions where the data exists but is not accessible. The information is out there. It is just buried, fragmented, or hard to compare.
We apply behavioral economics to product design. People do not make bad decisions because they are uninformed. They make them because the information is presented badly.
We build tools, not services. Our products give you the analysis directly so you can make the call on your own terms.
Who This Is For
Consumers making expensive purchases with incomplete data. Businesses that need internal tools built around how people actually decide. Teams that want the full picture before committing resources.
You have a decision to make. You need the data to make it well.
Try DriveDecision, our vehicle total cost of ownership calculator. More products in the pipeline.
Insights
Neuroscience, behavioral economics, and data analysis applied to the decisions that matter. Written for people who want to understand the why, not just the what.
