We build data-driven tools that help people make better decisions—starting with the ones that cost the most.
About
Smart Technology Investments builds products that apply data science and behavioral economics to real-world decision-making.
Our first product, DriveDecision, helps car buyers see the true cost of ownership before they commit. We're building more tools for the decisions that matter most—where the data exists but isn't accessible.
We build the analysis. You make the call.
What We Build
Products that aggregate data from multiple sources, run the analysis, and present clear comparisons. We turn complex decisions into structured, data-backed choices.
Our flagship product, DriveDecision, calculates the true 5-year cost of any vehicle purchase—including depreciation, insurance, maintenance, and fuel. The data that dealerships don’t show you.
Every product we build is grounded in how people actually make decisions. We design around cognitive biases, not against them.
Product
DriveDecision calculates the true 5-year cost of any vehicle—depreciation, insurance, maintenance, fuel—so you can compare what matters before you commit.
We focus on decisions where the data exists but isn’t accessible. The information is out there—it’s just buried, fragmented, or hard to compare.
We apply behavioral economics to product design. People don’t make bad decisions because they’re uninformed—they make them because the information is presented badly.
We build tools, not services. Our products give you the analysis directly so you can make the call on your own terms.
Who This Is For
Car buyers comparing total cost of ownership across vehicles. Consumers tired of making expensive decisions with incomplete data. Anyone who wants the full picture before committing.
You have a decision to make. You need the data to make it well.
Try DriveDecision — our vehicle total cost of ownership calculator. More products coming soon.
Insights
Neuroscience, behavioral economics, and data analysis—applied to the decisions that matter. Written for people who want to understand the why, not just the what.
