Apply
If you have real distribution and a clear outcome, send the basics. STI reviews for fit and follows up when there is a credible path.
Signals
Website or social profile
City, region
Retail, hospitality, fitness, media, creator, other
Share what you have today. Examples: monthly foot traffic, email list size, follower count, average views, membership count.
List any brands you have worked with, even if informal.
Anything you will not do or will not partner with.