
The AI Agent Trust Gap: Why Your Brain Says No
Everyone's launching AI agents. Almost nobody's asking whether consumers actually want them. The gap between technical capability and psychological readiness explains why most will fail.

We research, grade, and map local partners so you invest in the right ones. Strategy, not execution.
About
Most brands know local partnerships drive results. The problem isn't execution—it's knowing where to place your bets.
Which shops actually have the reach they claim? Which owners have stories worth amplifying? Which neighborhoods are oversaturated, and which are underserved?
We do the research. You make the decisions.
What We Provide
Deep research on local partners in your target markets. Each report includes credibility scores, reach metrics, owner profiles, and strategic fit analysis. Know who's worth pursuing before you reach out.
Coverage analysis across neighborhoods, cities, or regions. See where competitors have presence, where gaps exist, and where your brand would have maximum impact.
Neuroscience-informed frameworks for evaluating partnership opportunities. We help you think through the decision—you own the relationship and the outcome.
Who This Is For
Marketing directors evaluating experiential alternatives. Partnership managers building local pipelines. CMOs asking why some local investments work and others don't.
You have budget for local partnerships. You need intelligence on where to deploy it.
Get Started
Start with a briefing. We'll discuss your markets, your objectives, and whether our intelligence would be useful.
Insights
Neuroscience, behavioral economics, and market analysis—applied to brand partnership decisions. Written for strategists who want to understand the why, not just the what.

Everyone's launching AI agents. Almost nobody's asking whether consumers actually want them. The gap between technical capability and psychological readiness explains why most will fail.

Omnicom's new Google partnership reveals something bigger than search optimization: AI can now decode the messy, specific questions consumers actually ask. For brands struggling with local activation, this changes everything.