Intelligence That Drives the Collabs
Strategic briefs on AI, culture, influence, and behavioral shifts — distilled to what operators and brand teams actually need.
Strategic Briefs
Weekly intelligence
Full-length analysis with sources, signal strength, and action paths.
The Shorter Decision Window Consumers Don’t Notice
You need to convert more of the people who are ready to buy in the next **48 hours** without resorting to blanket discounts that destroy margin. Focus on raising foot-traffic uplift while holding blended margin and driving early-window share to the **25–35%**…
How Brand Budget Owners Evaluate Local Partnerships
You need to capture high-value holiday buyers with local partnerships between Nov 29 and Dec 13 without turning every activation into a headline discount race. This matters because front-loaded, collab-led activations can lift foot traffic from a base **10–15%…
Local Operators as the New Media Channel
You must lift store foot traffic and buyer share in the early holiday window without blanket discounts, and deliver measurable results inside two planning cycles. Target **10-15%** foot-traffic uplift with a stretch goal of **≥25%**, grow early-window share fr…
Why Consumer Bargain Hunting Is Reshaping December Demand Patterns
You need to capture December sales without eroding margin by leaning into collaborations and timed value rather than blanket discounts in the Nov 24 - Dec 08, 2025 window. Target lifting early-window share from **12-15%** toward **20-30%** while driving **10-1…