All Briefs
Complete archive of weekly strategic analysis and market insights.
Store as Studio: How retail stores are becoming content properties
What is happening: operators are moving stores from pure retail to content-first holiday pilots that pair limited early-access windows with bundled offers, turning attention into measurable transactions [^1][^2]. Why it matters: the unified holiday target pack…
• Stockboy transforms its streetwear shop into a creative studio
• Retail Property Management Enters Its Next Phase: Integrated, Experiential And Connected
Holiday Flagship Early-Access & Pop-up Tests
Short, curated early-access windows plus a two-arm A/B framing (Arm A legacy markdown vs Arm B bundle+GWP+loyalty inside the same two-week window) can hit the unified holiday target pack: **10–15%** foot-traffic uplift (stretch **≥25%** in top markets), **20–3…
• Vacant Retail Space Becomes A Blank Canvas For Artists
• AI Commerce Startup Onton Raises $7.5M To Take On Retail Giants
Holiday Flagship Early-Access & Pop-up Tests
A two-week early-access holiday program paired with a pop-up lab and an Arm A vs Arm B A/B test (Arm A legacy markdown vs Arm B bundle+GWP+loyalty) concentrates attention and converts vacant retail bays into measurable commerce channels [^3][^4][^5]. Target th…
• Vacant Retail Space Becomes A Blank Canvas For Artists
• How Agentic Commerce Is Reshaping Retail And CPG Strategy
Holiday Flagship Early-Access & Pop-up Tests
What is happening: Operators should run a two-week early-access window that pairs branded pop-ups and content-timed events with a controlled A/B: Arm A legacy markdown vs Arm B bundle+GWP+loyalty inside the same window [^2][^4]. Why it matters: The unified hol…
• How Agentic Commerce Is Reshaping Retail And CPG Strategy
• A24, Barnes & Noble Partner On Branded In-Store Spaces For Indie Studio’s Books, Movies, Merch
Holiday Flagship Early-Access & Pop-up Tests
Run a concentrated holiday early-access plus pop-up experiment to hit the unified holiday target pack: detectable foot-traffic uplift **10–15%** (stretch **≥25%** in top markets), early-window transaction share **20–30%** (vs ~12–15% baseline), event CPA ≤**0.…
• How Agentic Commerce Is Reshaping Retail And CPG Strategy
• A24, Barnes & Noble Partner On Branded In-Store Spaces For Indie Studio’s Books, Movies, Merch