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Strategic Briefs

All Strategic Briefs

Complete archive of strategic analysis and market insights.

The Shorter Decision Window Consumers Don’t Notice
Market-Path Dossier

The Shorter Decision Window Consumers Don’t Notice

You need to convert more of the people who are ready to buy in the next **48 hours** without resorting to blanket discounts that destroy margin. Focus on raising foot-traffic uplift while holding blended margin and driving early-window share to the **25–35%**…

Small Business Technology News This Week: Windows 11 Hallucinations, Amazon’s AI Agents, Nana Banana Pro Gets Tested

US job openings increase modestly in October

9 sources
Signal Strength: Medium
4,561 words

Signal Strength reflects source alignment and repeatability, not certainty of outcome.

How Brand Budget Owners Evaluate Local Partnerships
Market-Path Dossier

How Brand Budget Owners Evaluate Local Partnerships

You need to capture high-value holiday buyers with local partnerships between Nov 29 and Dec 13 without turning every activation into a headline discount race. This matters because front-loaded, collab-led activations can lift foot traffic from a base **10–15%…

How Agencies Prove Their Value In An In-House Marketing World

AI likely to drive record Cyber Monday sales - LinkedIn

9 sources
Signal Strength: Medium
4,107 words

Signal Strength reflects source alignment and repeatability, not certainty of outcome.

Local Operators as the New Media Channel
Market-Path Dossier

Local Operators as the New Media Channel

You must lift store foot traffic and buyer share in the early holiday window without blanket discounts, and deliver measurable results inside two planning cycles. Target **10-15%** foot-traffic uplift with a stretch goal of **≥25%**, grow early-window share fr…

Taipei City's Global Pass: A New Partner Channel for Global Startup ...

Public Media Bridge Fund announces first round of grants to local public media

9 sources
Signal Strength: Exploratory
4,224 words

Signal Strength reflects source alignment and repeatability, not certainty of outcome.

Why Consumer Bargain Hunting Is Reshaping December Demand Patterns
Market-Path Dossier

Why Consumer Bargain Hunting Is Reshaping December Demand Patterns

You need to capture December sales without eroding margin by leaning into collaborations and timed value rather than blanket discounts in the Nov 24 - Dec 08, 2025 window. Target lifting early-window share from **12-15%** toward **20-30%** while driving **10-1…

How Gen Z is reshaping holiday marketing — and what brands can do about it

Ross Stores lifts annual profit forecast on strong demand for discount goods

9 sources
Signal Strength: Medium
4,480 words

Signal Strength reflects source alignment and repeatability, not certainty of outcome.